I gotta say, i never quite get what’s going on in White Lies clips. They seem to be trying to resuscitate a giant chocolate bar in this one… then they pull a child out of it while another kid is going mental with wires all over him. Then some basketballs fly around.

Part of me really hopes they are doing it just so everyone tries to find a hidden meaning when there is one. If not, I’m going to need a translator.

Having said that, it’s very pretty. The cinematography and color grading is spot on, and it feels much more epic than my description makes it out to be.

Enjoy. (full credits after the break)

Music Company : Polydor UK
Directors : Jonas & Francois
Production company : EL NIÑO
Producer : Jules Dieng
D.O.P : Antoine Marteau
Editing : Vincent Vierron
Grading : Guillaume Faure
Visual effects : Jonas & Francois
Post Producer : Benjamin Benhamou

Wow, this is a pretty brutal clip for Xiu Xiu. It’s directed by the band so I’d bet large amounts of cash that this is the theme of the song.

It’s kind of disgusting at first, well it stays disgusting, but i really admire how well this is pulled off. I found myself humming this song after seeing it and thinking about the message.

Well delivered.

Also, I’m impressed that dude can stomach the chocolate all the way through this.