Check out this great piece of animation for Jean Paul Gaultier.

Some great animation morphs in here and the timing is spot on, very punchy.

Enjoy.

Slick Promo for ONECLOUDFEST by Sebastian Murra and Javier Verdugo.

I think this appeals to the part of me that’s trying to learn Cinema 4D, not sure if this is done using it, but it sure could be. Plenty of reflections and what not going on here.

Enjoy.

Great use of humor in this one. I’m not much of a cat fan but I have lived with them before and I think that’s why this one does it for me.

Enjoy. (full credits below)

Director: Ulf Johansson
Advertising Agency: WIEDEN + KENNEDY London
Agency Producer: Lucy Russell
Creative Directors: Sam Heath and Chris Groom
Creative Team: Freddie Powell & Hollie Sayers
DoP: Steve Keith Roach
Production Company: Smith & Jones Films Ltd - smithandjonesfilms.net
Production Company Producer: Philippa Smith
Editor: Russell Ike
Post Production Co: MPC - moving-picture.com
Post Production Producer: Josh King
VFX Supervisor: Kamen Markov
VFX Team: Heather Goodenough, Michael Gregory, Neil Griffiths, Ryan Hadfield, Kamen Markov, Richard McKeand, Mikael Pettersson
Telecine: Jean Clement Soret

It’s a fairly straight forward concept and that’s why it works so well. But it’s the fantastic execution that wins it for me, I’m not sure about you but i’ve never seen this kind of ink / water work done before.

Enjoy. (more info after the break)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.

Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.

To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.

The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.

The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site, votregouttedeau.org, will gather signatures for the petition.

It’s all kinds of funny and I don’t want to ruin the experience by saying anymore.

Enjoy. (sort of?)