I think this is an Ad for Fortnight Lingerie posing as a public service anouncement. Or it’s a public service announcement sponsored by Fortnight Lingerie…
Not sure who’s behind it, but it reminds me of a CPR campaign I worked on with Small World Social for Ambulance Victoria.
Anyhow, it’s kinda nice that there is a semi-positive message behind some advertising. The vimeo page certainly has some people wanting to perform CPR… not sure if it’s the life saving kind though…
Ha. I wrote and directed the Ambulance Victoria commercial . Someone linked this lingerie ad on my facebook page. I think they’re stealing my ideas and making them 100 times sexier.
Yer it kinda looks like they took your idea and used models in their underwear instead of average looking people…