This is Shell‘s new campaign, by JWT, to show how great their new fuel is.
I gotta say this is some pretty classy stuff. I love the watercolour type effect, it gets me every time. Even the logo in the liquid drop (I assume this is fuel) at the start looks great. Check out another in the series here.
There’s some cool stills and a little quote from Jaspar Shelbourne of JWT London at ViaComIT