Archive for July, 2009

Vitor Cervi

  • 14/07/09

vitorCervi

Vitor Cervi has relaunched with some great work.

He calls himself “a Graphic artist & Motion designer  based in São Paulo”. He’s a bit of a superstar by the looks of things, some great work in there and even some type faces! I’m digging his simple site with some cool features, like loading more content as you get to the bottom of the page.

I could look at his work all day.

BlackBerry Ad: Loves U2

  • 13/07/09
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Aparently BlackBerry is all about U2. Or so the their new ad by ARC, the “marketing services arm of Leo Burnett” claims.

BlackBerry even gave U2 their very own page. Though i’m not entirely sure how this Mobile Album thing they’re flogging is going to work. There’s also something about “experiencing the concert from every angle”. If you’re using a phone during a concert, you wasted your money on a ticket.

Generic U2 video, away!

Shell Campaign: Get the most out of every drop

  • 13/07/09
http://www.vimeo.com/5493672

This is Shell’s new campaign, by JWT, to show how great their new fuel is.

I gotta say this is some pretty classy stuff. I love the watercolour type effect, it gets me every time. Even the logo in the liquid drop (I assume this is fuel) at the start looks great. Check out another in the series here.

There’s some cool stills and a little quote from Jaspar Shelbourne of JWT London at ViaComIT

SyFy Ad: House of Imagination

  • 12/07/09
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This is the new ad for the SyFy Channel. Formally the SciFi Channel, I think they had trouble trying to trademark a genre.

This is a pretty huge Ad, running in at 2:35. It’s packed full of some pretty tricky effects, but i did find it a little tiresom. Perhaps they could have chopped it into 4 sections or something? I guess they know what they’re doing, either way it’s worth checking out.

Mr. W

  • 08/07/09
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This is one of the best ads i’ve seen in a whie. Really had me interested in the story before I even figured out what was going on.

It’s created by NORDPOL+ HAMBURG for Epuron. It won a Gold Lion under the film category at the Cannes Lions International Advertising Awards.