Archive for June, 2009

Nissan Cube

  • 30/06/09
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This is an ad for the new Nissan Cube by TBWA\.

I like environments moving around the car, although i can’t help but think that Jonathan Glazer would be pissed if he saw it. (He did that Jamiroquai clip where the room is moving around him.)

Although the movement is cool, It sort of feels like my parents just read a book on computer terminology. Is this really how they see Generation Y? I’m not sure if i should be offended…

WhoMadeWho – Keep Me In My Plane

  • 28/06/09
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This is the new clip for WhoMadeWho directed by Good Boy Creative.

This is a great idea for a clip. I wonder how they got the concept through… “basically he just stares straight ahead”. I love how bored he seems with it all but the environments are very captivating. Good mix and great concept. I give it a 9.

2009 Promax BDA opening

  • 26/06/09
http://www.vimeo.com/5240102

This is a pretty cool opening for the Promax / BDA awards created by Favorite Color.

It’s a pretty interesting style with some great transitions which can really make or break a project like this. The reveal at the end really sold it for me. A great way to introduce the title, and quite fitting for the awards.

Dinosaur Jr. – Over It

  • 24/06/09
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New clip for Dinosaur Jr., yes they’re back with a new album, directed by Mark Locke.

Took me a little while to catch on that the guys probably arn’t pro BMX riders. Mr. Locke was playing tricky buggers with some creative editing and stunt doubles.

All in all it’s a fair effort, but I’m maybe a bit biased.

Touchwall Demo

  • 23/06/09
http://www.vimeo.com/5192300

This “Touchwall” created by Schematic is going to be used at Cannes Lions Festival. Looks pretty cool, it’s got loads of information like 3D maps and where the closest bar is, plus it uses the attendees passes to identify users.

Stolen From schematic.com:
The massive 12’ x 5’ display gives attendees instant access to the complete festival program, 3D maps of the event and surrounding area, and information on local restaurants and bars. The Touchwall also helps delegates schedule meetings with each other and trade contact information via email.

http://www.schematic.com