Check out this cool execution of an interactive music video clip. It’s not the first one i’ve seen, check out the one for Arcade Fire, and it won’t be the last.
I see this kind of content taking off. It’s less narative and more based on the music, though i could imagine that a more narrative piece could be made. Definately not a replacement for the mighty video clip! (i hope) But surely a good alternative for a more engaging user experience. I’m keen to see the next one done in this style.
You can check out the clip here.